Illlumina Creative digital agency
We started our exciting trip by the slippery and tricky path of creative agency in late 2008. Initially there was no clear understanding of what the future (in terms of advertising and creative services) will look like, and our first attempts were related to computer graphics and illustrations. Far away from what we do now, obviously.
That’s why the path is called slippery: we had to change (or at least modify) our priorities and even the vector we are moving along. This was not only due to significant transformation of the whole market and of the whole world, but due to our skills improvement and mindset change as well.
Inbound
We believe (and getting more and more committed to this idea) that the incoming leads generation is the most valuable and desired way of getting new business.
This applies both to the small and medium-sized enterprises (SME, or small businesses) and to corporations or multinationals. The difference is commonly in details: whilst the SMEs normally have to focus on the traffic with high prosperity to buy (which usually means just the transactional queries covered by PPC & SEO campaigns), the big business is able to make the long-term investments into the brand itself. The second strategy is paying back in a long time, but it does it with a much higher ROI.
Online marketing companies
Usually the internet marketing company could be treated as one of the following types.
Overpaid dinosaurs
That could be a good option if you have enough money to tease your own self-esteem and to boast while having a dinner with your business colleagues. However the digital marketing industry changes so quickly that the ability to adapt turn out to be somewhat more valuable than the previous experience. That’s not the every case, but a common one.
Painful outsource
On the other hand – say, for the young startup – the marketing agency is something that should not disrupt the budget. This argument often leads to the fatal choice of contractor driven by the cost efficiency without quality control. If the business owner has no enough competence in digital, he is very likely to lose his money.
Illumina Creative
After the COVID-19 pandemic in 2020 the Illumina Creative agency completely committed to the cloud, worldwide-distributed workflow.
Notwithstanding, our choice is to adapt through technology, not the quality loss. We are persistent in providing the affordable and high-quality internet marketing services for our customers in the UK, United States and other countries.
Digital marketing services
Being focused on B2B PR, the Agency offers full service digital marketing. Though our company provides holistic, results-driven solutions and this is the preferable approach, we realize that a lot of companies are lacking the improvement of the single specific digital channel (SEO, for instance).
That is why our services are accompanied with digital solutions for company growth: marketing agency is supposed to act accordingly to the client’s demands, we believe.