Blog on Digital marketing, website design and development

Digital marketing blog

News

alt The impact of coronavirus on business

2018-03-20
Business consequences of coronovirus and risks associated with the Covid-19 pandemic

alt What to prepare for business: distribution of Covid 19

2017-03-20
The actual spread of the coronavirus Covid-19 in Russia. What to prepare for business? Why quarantine?

Audit your site

2001-01-20
Rapid site assessment by design, usability and marketing principles

Personal information notice

2001-01-20
This notice explains what personal and other data KOKOSOV Design + Marketing collects and uses, why and how we do it, and how long we keep it.

We're recognized

The first person in social networks. Interview

2011-03-20
Interview with Mikhail Kokosov for the journal "Media News in the Media Business"

SEO

Where to start SEO website promotion

2022-03-20
Some simple but effective life hacks for website promotion

SEO website optimization: what is it

2011-07-20
Sometimes SEO promotion and optimization are confused and do not make any differences. We understand what is what

Website Quality Index - Which indicator is considered good?

2011-05-20
In 2018, Yandex abandoned the “TIC” indicator, which is usual for SEO users. Which X replaced it?

How to increase website traffic

2011-05-20
Basic and unchanging principles of website promotion

SEO Basic Course: Part 7

2007-07-20
Technical methods. Internal website optimization

SEO Basic Course: Part 6

2006-07-20
Buying links. That without which advancement is still impossible

SEO Basic Course: Part 5

2005-07-20
SEO text optimization. We display site pages in TOP

SEO Basic Course: Part 4

2004-07-20
Snippet optimization. How to be cooler than others on the search results page

Social media

Visual Content: 2020 Statistics

2030-09-20
US statistics on some SMM technologies and visuals

Ways to promote on social networks in 2020

2029-12-20
6 ways of SMM promotion that will definitely be relevant in 2020

Cheap social media promotion

2029-09-20
3 ways to (almost) free SMM promotion

PR Instagram for free

2029-07-20
Three ways to publicize your profile on Instagram for free

How to cheat on Instagram

2029-06-20
Free and almost free ways to collect likes

PR game on Instagram

2028-05-20
What is a PR game in Inst and how to advance with its help

Like time on Instagram

2027-06-20
Liketime (Liketime) as a way to promote your account

Influencers and microinfluencers

2026-09-20
We understand whether these words are abusive, who are influencers and how to cook them

PPC

Site Selection in YAN

2025-01-20
Sometimes it happens that traffic with YAN is of poor quality: many failures, few applications. How to be

Updates to Yandex Direct

2024-11-20
Another method of increasing the clickability of ads on Yandex search. When does it work and how to apply?

How to set bids in YAN

2021-10-20
Creating and running a campaign on the Yandex Advertising Network is much easier than on search. Problems begin later ...

Extended headers in Yandex Direct

2013-11-20
For search campaigns, the most important metric is CTR. How to increase it?

Additional phrases in Yandex Direct

2012-09-20
Additional relevant phrases - one of the Yandex.Direct settings, which often leads to a huge budget drain

Time adjustments in Yandex Direct

2012-02-20
In most businesses, customer / customer activity is highly dependent on the time of day. How to take this into account in an advertising campaign?

Yandex Audiences: Cheap Direct

2009-08-20
Let's try to figure out why this tool is a real breakthrough in Internet marketing in general and contextual advertising in particular

Yandex.Direct demographic adjustments

2006-10-20
Yandex collects a huge amount of user data every second. How to use them in contextual advertising?

Website design

Why do I need to draw buttons manually?

2031-10-20
Why buttons need to be drawn manually. Web Designer Knowledge Base

Website Design Patterns

2030-10-20
Patterns in website design. Web Designer Knowledge Base

Adjustment method

2030-09-20
Tuning method. Web Designer Knowledge Base

Web design icons

2029-10-20
Icons in web design. Web Designer Knowledge Base

Detuning method

2029-09-20
Detuning method. Knowledge Base for Website Designer

Method: distributed copy paste

2028-09-20
Method: distributed copy paste. Web Designer Knowledge Base

Are you adequate at all?

2027-10-20
Are you adequate at all ?. Knowledge base for web designer

Why is she needed

2026-10-20
Why is it needed. Web Designer Knowledge Base

Marketing

Igor Mann: how to work with clients (PRUV)

2019-05-20
Igor Mann on the PRUV customer service methodology

Igor Mann. How to stand out among competitors?

2017-05-20
Igor Mann on how to differ from competitors

Business Packaging Webinar

2016-11-20
How to make candy out of your brand? Understanding what business packaging is

Igor Mann: How to hold effective meetings?

2016-05-20
Igor Mann on how to hold meetings profitably

Igor Mann. What are the mistakes in setting goals?

2015-05-20
Igor Mann about the mistakes of a marketer in setting goals

Igor Mann: customer value for life

2013-05-20
Igor Mann about LTV (lifetime value)

Igor Mann. What is AIDA

2012-05-20
Igor Mann on the Attention-Interest-Desire-Action concept

Igor Mann: where to start building marketing

2011-05-20
Igor Mann on where to start marketing

Development

How to create a landing on your own

2030-06-20
It often happens that the result is "fast and cheap." Step-by-step instruction: how to create a landing on your own from scratch.

TK FOR THE DEVELOPMENT OF THE CONSTRUCTION SITE

2030-04-20
TK FOR THE DEVELOPMENT OF THE CONSTRUCTION SITE

TK FOR THE DEVELOPMENT OF A SITE OF THE WEB STUDIO

2029-04-20
TK FOR THE DEVELOPMENT OF A SITE OF THE WEB STUDIO

TK FOR THE DEVELOPMENT OF THE COMPANY SITE

2028-04-20
TK FOR THE DEVELOPMENT OF THE COMPANY SITE

TK FOR DEVELOPMENT OF ONLINE EQUIPMENT STORE

2027-04-20
TK FOR DEVELOPMENT OF ONLINE EQUIPMENT STORE

TK FOR DEVELOPMENT OF ONLINE CLOTHING STORE

2026-04-20
TK FOR DEVELOPMENT OF ONLINE CLOTHING STORE

TK FOR DESIGNING A WEB STUDIO SITE DESIGN

2025-04-20
TK FOR DESIGNING A WEB STUDIO SITE DESIGN

TK FOR DEVELOPMENT LAYOUT DESIGN

2024-04-20
TK FOR DEVELOPMENT LAYOUT DESIGN

Mobile applications

Mobile marketing

2012-11-20
The attention of the mobile phone user is scattered by numerous offers of products and services. How can you get the attention of consumers?

Differences of a site from a mobile application

2012-09-20
85% of users prefer to use mobile applications rather than mobile versions of sites. Why?