Paid advertisement

Site Selection in YAN

2025-01-20
Sometimes it happens that traffic with YAN is of poor quality: many failures, few applications. How to be

Updates to Yandex Direct

2024-11-20
Another method of increasing the clickability of ads on Yandex search. When does it work and how to apply?

How to set bids in YAN

2021-10-20
Creating and running a campaign on the Yandex Advertising Network is much easier than on search. Problems begin later ...

Extended headers in Yandex Direct

2013-11-20
For search campaigns, the most important metric is CTR. How to increase it?

Additional phrases in Yandex Direct

2012-09-20
Additional relevant phrases - one of the Yandex.Direct settings, which often leads to a huge budget drain

Time adjustments in Yandex Direct

2012-02-20
In most businesses, customer / customer activity is highly dependent on the time of day. How to take this into account in an advertising campaign?

Yandex Audiences: Cheap Direct

2009-08-20
Let's try to figure out why this tool is a real breakthrough in Internet marketing in general and contextual advertising in particular

Yandex.Direct demographic adjustments

2006-10-20
Yandex collects a huge amount of user data every second. How to use them in contextual advertising?

Report on impression line items in Yandex Direct

2001-12-20
When working with search campaigns, it's important to keep track of which positions your ads appear on. How to do it and why?

Full Yandex.Direct setup from scratch: video tutorial

2001-09-20
Two-hour hands-on video tutorial with a full setting of contextual advertising in Yandex from scratch

How Yandex.Direct actually works

2001-06-20
Advertising in Yandex.Direct is a great way to get customers! But something went wrong for the guys from the video ...