Facebook posts and status have become a unique way to express yourself and even grow your business
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Tips for your Facebook page
In fact, the face of a page is its avatar and header, that is, the cover. It is important to pay attention to them even before starting a full-fledged promotion of a page on Facebook: the appearance of the profile determines how visitors will perceive you, and this will inevitably affect your reputation and image. In addition to the obvious - the hat should be aesthetically pleasing in appearance, in good resolution and appropriate for your theme - you can consider several options that the social network offers. If you decide to buy Facebook followers, they should land on well-designed and fancy page.
The most popular traditional option is to use a simple image for the cover. The main thing here is to choose a picture that will fit the theme of your page, be combined with an avatar and be of a suitable size. Remember that today PC users often access the web from widescreen monitors, on which the image of a small size or resolution will not look good. Some advertise a product in the cover: by clicking on it, a description will be displayed, where you can enter a link to sell it. In this case, it is better to make links short, shortened using special services.
This feature is only available to commercial accounts. It can be used when promoting a company on Facebook, but not a simple user. If you choose this option, a video with a resolution of 820 x 312 pixels and a length of 20–90 seconds will be used as the cover. You can select videos from media already uploaded to the social network, or from files on your computer. Try to use good quality videos that will impress the user, but do not tire of excessive intrusiveness. In the same way, you can advertise a product or service, present new items and show your most successful products. There will be no sound in the video.
The avatar must be in harmony with the rest of the design and be at least 170 x 170 pixels in size. However, it is recommended to choose larger images for it - so when you open the picture will be larger and more beautiful, will make a better impression. You can use a capacious photo on the topic, a logo or something else that in the eyes of the user should be associated with your profile. When promoting a business on Facebook, this can be a trademark, a blogger's photograph.
Unlike a cover, an avatar can only be animated on a personal page, so you won't be able to buy Facebook likes via official Ads. You can add animation only through the application for mobile devices using the "Remove new profile video / Add profile video" button in the personal page settings. When promoting on FB, an animated avatar will help grab the attention of a visitor, especially if the video is shot competently and attractively. There is also no sound in it.
Avatar merged with the cover
A beautiful and graceful option that works well for promotion on Facebook is to upload a merged avatar and cover, when one image seems to go into another. It looks unusual and stylish, attracts the eye, but the social network itself does not allow such a function. You need to use third-party services or crop images yourself in graphic editors. This option is suitable only for personal profiles, corporate avatars and header are located differently, and there will be no smooth flow. Again, to make use of all these tips it's worth considering to buy Facebook followers and boost engagement rates. Of course, these are just basic tips to understand how Facebook business strategy helps you grow your brand, but it can be a good starting point for a small business owner.