Igor Mann: where to start building marketing

Igor Mann: where to start building marketing

Igor Mann on where to start marketing
Michael CEO&Founder

Printed 2011-05-20

Now let's talk about where to start building marketing in your company. 

Igor Mann. Where to start marketing

The answer will not be simple: you need to start with goals. It is very important that you understand what marketing should do in your company. We can say that the main goal of marketing is to increase sales; probably it will be a global goal, but the question is what exactly can be done so that sales begin to grow. And then you need to make a plan. This is the second thing: after the goal, there is always a plan. 

  • Goal
  • 90 days plan
  • Result! 

I recommend that you read the PushBook, called "90 days." This is a very cool system that allows you to prioritize and do a lot of things in a variety of ways in a short period of time. Therefore, once again - if you want to build marketing in your company, start with a plan for 90 days, but keep the goal - the goal of increasing sales - in your head. 

© Igor Mann

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