A corporate directory website for a b2b company has been developed, which is engaged in the wholesale supply of chipboard and other wood materials.
In addition to the site, the company s corporate identity was created: brand book, letterhead, souvenir products.
During the work on the project, the design of all the main sections of the site was created additional pages, pop-ups, and forms.
Process created I logo.
Business, customers who are not natural persons, and other companies (b2b), has many unique features. They also appear in the site design : since site visitors will be mainly people of a certain social status and affluence, we avoided rude techniques associated with various promotions when designing the site and other unpleasant marketing gimmicks.
However, since potential customers of the company often have a shortage of time and want to make a decision as quickly as possible, certain conversion elements and CTA need to be placed, and quite noticeable. However, these are not put to basket buttons and the like that would be appropriate on the website of a retail online store, but motivation to call and various forms of contact capture.