Illumina Creative project: Development of an online store of fashionable clothes

Development of an online store of fashionable clothes.

DontPanicFashion is a unique project, which is not just an online clothing store, but a full-fledged platform for Russian designers. The site allows designers to show and advertise their collections, and visitors to watch and buy their clothes.

 Base website design - minimalism and large photos that convey the style and beauty of fashionable clothes.

 A bright and clean site creates an expensive impression and makes you want to buy.

 On the product page - photos, prices and nothing more.

In the process of working on the project, the design of all the main sections of the site, additional pages, pop-ups and forms.

Each niche of a business is interesting for a designer in his own way. Trade in quality clothing in this sense is positively different from many other areas: develop a website design on this topic is simple and pleasant.

The point here is, firstly, in the appearance of the product itself: fashionable women's clothing, well shot on a beautiful model girl, looks nice and allows you to take photos as a basis site design . Since the minimalism of websites is a recognized trend in the fashion industry, the absence of unnecessary details distracting from photographs is important here as elsewhere. Secondly, the theme of the site itself makes it as refined and stylish as possible, and unlike government sites and sites of large corporations, in this case minimalism does not mean dryness and emptiness.

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«The second iteration was much better. The issues uncovered after the first design sprint were completely sorted out, so basically I'm pretty satisfied with the website development process »
Eduard Gafarov (Founder and director of the weapons company EdGun). The thing was to accompany the huge spare parts catalogue with selected premium goods and develop a solid website
«Website development costs are clearly covered by the improved performance (i.e., conversion) of the company website »
Alexander Zayarny (Deputy Director, Russkiy Dom Co., Ltd). We had to create real estate website and then to transfer the complete catalogue