American digital agency Zeta Interactive contacted us to create a redesign concept for the YouBeauty portal.
The design is clean and bright.
There is a stereotype that design sites for women (not a female customer, but a project in which the audience mainly female) should have a standard and rather creepy set of properties. Typically, these are bright pink colors, an abundance of meaningless dice and rivulets, ornate, curlicues and a complete lack of style.
When our partners from Zeta Interactive decided to order the design of a women's site about our beauty, we approached the task in a different way. Pink color, although present in the design, but only in the details and individual elements. The same applies to the framework and other design elements: they are present, but are made in the form of unobtrusive details that emphasize the style without obscuring the content of the site.