Illumina Creative project: Designing an American portal for women

Designing an American portal for women.

American digital agency Zeta Interactive contacted us to create a redesign concept for the YouBeauty portal.

 Based on the overall style of the site, we refreshed and "combed" the look of the portal.

The design is clean and bright.

There is a stereotype that design sites for women (not a female customer, but a project in which the audience mainly female) should have a standard and rather creepy set of properties. Typically, these are bright pink colors, an abundance of meaningless dice and rivulets, ornate, curlicues and a complete lack of style.

When our partners from Zeta Interactive decided to order the design of a women's site about our beauty, we approached the task in a different way. Pink color, although present in the design, but only in the details and individual elements. The same applies to the framework and other design elements: they are present, but are made in the form of unobtrusive details that emphasize the style without obscuring the content of the site.

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