Paid social media marketing services & strategy

Social media marketing services

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«When I look at the profile of the instagrams you created, everything turns out very high quality, and the information magazine is not stuck with itself and we print our work. Posts are getting more sophisticated and more refined, thanks! »
Ruslana Ilyinskaya (General Director of Ilyinskaya Architectural Studio LLC).
«There are many leads, the sales department is barely in time »
Julia Chebotareva (Marketing Manager (EUROKAPPA), Marketing Director (Eastetica)).

Our solutions

We use paid social marketing for lead generation and a long-term content strategy to maximise ROMI

And achieve well-predictable and planned results
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Our methodology

RESEARCH

To compose a profitable social media marketing strategy we need to learn as much as possible about the product, positioning and differentiation. That is followed by niche research: the information on who your competitors are, what is their plan and who are they targeted to can be (and usually is) crucial for the further results.

Please be patient to fill the following questionnaire:

altAn example of Illumina Creative social media marketing strategy

CONTENT

Next step is to develop a content plan which is followed by content distribution.

The plan may be to post the same throughout your all accounts or (preferably) to adapt each post for the certain social media platform.

PROMOTION

The content itself is critical but insufficient. The competition level nowadays requires significant investments in PPC or CPM paid social advertising.

It is desirably accompanied with PR and trust building via the influencers.

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— Working with the top technology suppliers in . To achieve the best results one should pick up best partners.

Meet our team in

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MIchael CEO&Founder

Glad to meet you! I'm the founder of Illumina Creative agency. Don't hesitate to contact personally: it's the only thing that establishes kind relationships and trust

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Nick Head of Sales
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Alex Head of Development
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Marina Project Manager
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Julia Digital marketer

LIFELONG LEARNING

Social media are changing rapidly. We have to follow to provide our customers an up-to-date and relevant social media marketing campaign.

MINDFUL STRATEGY

Our approach is to explore the key intents of the targeted audience and to build the content and advertising social media marketing strategy on that basis.

ENGAGING CONTENT

Any social media platform is basically the visual communication channel. We therefore pay extra attention to the brand design and style of the generated content.

Our principles

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Watching on KPIs

  • To get maximum reach
  • To get more followers
  • To get high engagement rate

No cheating and bots

  • Acquisition methods to get active audience
  • Improve on natural communication
  • Building a dialog with followers

Safety is our priority

  • Taking care on brand reputation
  • Using proxy for certain needs
  • Building up communication strategy

Guaranteed results

  • We fix key parameters in the contract
  • Provide substantial growth
  • Monthly detailed report
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Ruslana Ilyinskaya
General Director of Ilyinskaya Architectural Studio LLC

When I look at the profile of the instagrams you created, everything turns out very high quality, and the information magazine is not stuck with itself and we print our work. Posts are getting more sophisticated and more refined, thanks!

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Julia Chebotareva
Marketing Manager (EUROKAPPA), Marketing Director (Eastetica)

There are many leads, the sales department is barely in time

When the things go complicated:

When I look at the profile of the instagrams you created, everything turns out very high quality, and the information magazine is not stuck with itself and we print our work. Posts are getting more sophisticated and more refined, thanks!

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Ruslana Ilyinskaya
General Director of Ilyinskaya Architectural Studio LLC

Social media marketing services pricing

SOCIAL MEDIA MARKETING STRATEGY

  • Competitors analysis
  • Audience research
  • SMM content strategy
  • Advertising plan
  • Promotion plan
  • You may need clever PPC services

PAID SOCIAL MARKETING

  • Niche research
  • Local market research
  • Facebook & Instagram Paid Social
  • LinkedIn PPC campaigns
  • A/B testing
  • Direct Lead generation via Social Media
  • Paid posts promotion
  • Building trust & PR
  • You may need smart SEM services

FULL SERVICE SOCIAL MEDIA MARKETING

  • Content strategy
  • Promotion plan
  • Content production and distribution
  • International promotion
  • Analysis and reports
  • Paid social media marketing
  • SERM in social media
  • Social media monitoring


Social media marketing strategy

While the social media itself often looks to be quite a simple thing to deal with (except for TikTok if you are older than 18 y.o.), getting profitable results in not that easy. The core reason for it is the lack of planning and strategy: these necessary ingredients are often missing, and the senseless promotion is camouflaged by the followers growth.

With no doubts a large followers number is flattering, though it cat even materially affect your actual performance (for instance, if the notable percent of it are bots, not humans).

The challenge emerging when you are facing such an undesirable situation could be avoided provided there was a proper research performed initially. It is not only about who your customers are and not even about who your competitors are: it is, importantly, how will you measure the success.

KPIs for the social media marketing campaign

Surely the best key performance indicator would be the one based on revenue: for instance, the Return-On-Investment or its variation.

However, the social media marketing for startups (or small business companies) usually lacks data to provide such indicators (i.e., to match revenue with the lead source). Moreover, even if the analysis is done properly, the small business often cannot provide anough volume for stats to be representative.

This raises up the importance of the secondary indicators, such as Engagement Rate, Cost-Per-Lead and others.

Social media services

The list of popular social media is not somewhat stable at all: a couple of years can flush the rankings so that a new one raises and gains popularity. That is the reason (not the only though) why the social media marketing methods are constantly changing.

Communication with prospects

Apparently, this is the way the social media are normally used by brands. The same time it’s the process where lots of mistakes are made, starting from the classical “let’s launch our Facebook page and wait for money” and up to the fatal misunderstanding of the content that will fit the certain audience.

Brand & HR reputation

Building the brand reputation has never been fast and easy; neither it is considering the social media platforms. You can easily get reach, but you probably will encounter a lot of trolling, negative and complaints. You should be prepared for that and know exactly what to do.

Paid social advertising

Since the Facebook doesn’t show your posts to the 100% of your followers unless you pay for the promotion, every substantial marketing activity should be supported by a proper budget.

The social media allows us to target the desired audience with a remarkable accuracy. Therefore, what your social media marketing provider has to do is to research this audience and then pitch the customers via this instrument. This is not an only option, however: the influencer and micro-influencer marketing can usually give a cheaper CPM, which does not necessarily lead to the better Cost-Per-Order, of course.


Our services