Web design costs
The thing that many of our prospects are stuck at the following. Regardless of the location (London, United States or other) the customer is basically confused with the cost variance he observes after collecting the quotes. Some of web developers offer a website for $1000 and assure it will perfectly fit your needs; others just laugh about that and explain you that's impossible. Let's take a look at the typical website development costs that are similar (though not equivalent) for UK and USA.
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Honesty, there is no need in comparing our services with the free solutions offered by Wix & similar platforms. They could be an option for a small startup at the very beginning but are completely irrelevant considering a solid customized result.
That is a common solution for micro businesses and private persons who actually don't have much money to invest but have some free time instead. Their needs are covered by thousands of companies offering a one-thousand-dollars website (huh). Among the others there are plenty of freelance developers ready to deal with that kind of tasks as well.
The primary obstacle here is that freelancer (or the low-experienced agency) requires a lot of control. Apparently $1000 is not enough to cover the Account manager and Project manager who could lead your project in a smooth manner and seamlessly.
$10 000 is somewhat a psychological checkpoint: once the customer can afford himself to invest in the website development, the corresponding agency approach becomes different as well.
First point, as it was already mentioned, is management: though a web development is not that complicated technology nowadays, it still requires control and onboarding, plus implementation of AGILE and SCRUM methodologies.
Second is with no doubts the generic product quality. To get an essential digital marketing instrument (not just a yet another website) you have to find an agency with design and development competence to build a creative, stylish and effective website.
As usual, the every existing viable offer eventually gets its buyer, and vice versa. The key thing here is just to figure out the company's goals at first.