What is marketing in simple words

What is marketing in simple words

What is Internet marketing and why are internet marketers needed
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Julia Digital marketer


Printed 2012-08-20

This word sounds more often, especially on the Internet. Internet marketing is one of the most popular professions, especially at the SMM agency . Let's see what marketing is (in simple words) and why it is so important. 

Why marketing? 

The need for marketing arises when you have a product (service or product) which you want to offer people. And only one problem bothers you: people do not know about your product! 


Here two appear needs :

  • First, you need to find out who is potentially interested in your proposal. What kind of people are these? Why do they need it and for what reason they can become your customers? 
  • Secondly, you need to figure out how to tell potential customers about yourself. Plan advertising, make a website, and so on. 

Marketing Components

To solve these two problems, a marketer has to divide them into smaller and simpler ones. In each case, the set of methods and tools may be different; Let's give an example of a typical Internet project. So, the Internet marketer needs:

  • Make a portrait of the target audience (CA)
  • Come up with several avatars of the CA
  • Make a media advertising plan
  • Create a site and a set of landing pages
  • Create a semantic core for SEO
  • Connect CRM for processing applications
  • < li> Set up contextual advertising in Yandex.Direct and Adwords
  • Design social networks
  • Launch account promotion on Instagram
  • Set up targeted ads with traffic to landing pages
  • Set up retargeting for those who visited the site but did not leave a statement at

    Of course, this is not a complete list, even for a specific example. To explain in simple terms what Internet marketing is, is easy. But the marketer has a lot of tools, techniques and all kinds of tasks :) :)


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