Illumina Creative project: Redesign of the site of the plant of metal structures

Redesign of the site of the plant of metal structures.

Mosflowline Group of Companies is one of the leaders in the production of pipes in polyurethane foam (PUF) insulation. The company works with Gazprom, Rosneft and other oil workers, and turned to us to develop the site (the one available in 2016 was already quite old). Here's what we did:

  • Updated the factory logo and created a new site design;
  • Here what presentation of design we showed to the client;
  • We adapted the layout for mobile devices;
  • Integrated new templates with the 1C control system -Bitrix: Standard;
  • Held SEO events to preserve the position of the site during the redesign;
  • Recycled and edited the company's promotional videos.

< p> As always in Illumina Creative studio, website development of MosFlowLine factory We began with an analysis of competitors, a study of the niche and design of the main page in which in addition to two designers, an art director and a marketer participated.



Based on the client s video materials, new videos about the plant, both promo and technological.



 The Mosflowline factory logo also received (cosmetic) updates



Prepared photos of Mosflowline employees for publication on the site



In the process, more than 50 changes and improvements were made



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«The second iteration was much better. The issues uncovered after the first design sprint were completely sorted out, so basically I'm pretty satisfied with the website development process »
Eduard Gafarov (Founder and director of the weapons company EdGun). The thing was to accompany the huge spare parts catalogue with selected premium goods and develop a solid website
«The process turned out to be not that quick as I expected, but by the end of the day the result is great. The web development services delivered by Illumina Creative are the top level for sure »
Vladimir Burashnikov (EVIG, Co-Owner). Responsive website design was followed by CMS programming