Illumina Creative project: Design of an online electronics store

Design of an online electronics store.

New look of NSK-Digital Novosibirsk online electronics store has been created.

The most important page on the site is with a story about the product. A huge amount of information is gathered together in a convenient and readable way.

The site is not overloaded with graphics, but has a recognizable look.

 A page for selecting products by various parameters has been drawn.

In the process of working on the project, the design of all the main sections of the site, additional pages, pop-up windows and forms was created.

... The initial look of the site.

An online store is always, on the one hand, a fairly simple and template task for the designer, because the list of pages usually the same one (catalog, product roll, basket, etc.). The content of these pages is also rarely different: product photos, purchase buttons, promotions. But is there any sense at all in ordering the website design of an online store from a web studio , or is it easier to use a template solution?

In fact, this task is not so simple for the designer, if you approach it correctly. Although online stores are similar to each other, they should differ in style, emphasis, and an impression on the visitor. But the most difficult thing is to ensure that these differences do not contradict the general marketing rules, because of which stores have such a similar structure and content that does not change from project to project.

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«We coordinated the design for a long time with the central office in the USA, but as a result, everything was accepted. It is good that our contractors did their best at the photo shoot and at the design stage! »
Karina Khusainova (Google, Associate Product Marketing Manager).
«All 4 variants of the RestoRus logo really liked. We hardly agreed with the general one which one to choose :) »
Vadim Zuykov (CEO of NTA Event Media Group).