Building on content

Building on content

Based on the content. Web Designer Knowledge Base
Michael CEO&Founder

Printed 2026-09-20

So, you have a brief from the customer. Now, as it were, we need to draw a unique site design . To be creative. 

They always want creativity. Even if they say that "special creativity is not needed." It is important to understand what this means by the client and what you should understand. According to my observations, the client in 90% of cases wants this:
1. At least be different from competitors
2. Implement a moronic, meaningless idea on the site (usually this is taken directly from the head of the director)
3. See some decision that he personally has not yet seen on the Internet. 

It is clear that each of these tasks can be solved without suffering for three weeks in a creative search. How? I'll tell about this too :)

More about Creative Design:

Fu, creative! 
Starting from the content
Creative free then
Association Levels
Tuning Method
Tuning method
Method: distributed copy paste
Method: in emergency situations

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Latest works:

«Website development costs are clearly covered by the improved performance (i.e., conversion) of the company website »
Alexander Zayarny (Deputy Director, Russkiy Dom Co., Ltd). We had to create real estate website and then to transfer the complete catalogue
«We got about 20 drafts of the logo, of which two were chosen for study. Calligraphy turned out beautiful, but I still chose a more classic logo with the PL sign »
Dmitry Agadzhanov (General Director of Pokupalylux LLC).