MIchael — CEO&Founder отдела Design агентства KOKOSOV в

MIchael

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CEO&Founder, Department of Design

Glad to meet you! I'm the founder of Illumina Creative agency. Don't hesitate to contact personally: it's the only thing that establishes kind relationships and trust

Achievements:

  • Закончил МФТИ (2010, два красных диплома)
  • Автор курса «Информационный дизайн сайтов»
  • В индустрии Digital с 2008 года
  • Автор книги «Эффективный дизайн вашего сайта»

Моя история

В 2008 я принял решение, что не хочу сидеть в офисе и буду работать на себя. Дурак!

Я проработал тогда 4 месяца на должности технического писателя (это человек, который пишет инструкции, ТЗ и прочие скучные вещи) в организации, которая внедряла системы управления предприятием для крупных компаний.

Как я выбирал место работы? Никак :) Пришел на первое собеседование и сразу устроился. Мне было всё равно, что делать — просто нужны были деньги.

Я договорился на з/п 25 000 рублей с условием, что два дня в неделю ухожу после обеда (так было нужно, потому что я учился в магистратуре).

С работой я справлялся хорошо, но были вещи, которые меня БЕСИЛИ!

  • Во-первых, сама работа: скучная и неинтересная.
  • Во-вторых, мой непосредственный начальник всё время докапывался до меня и, кажется, тупил.
  • В третьих, было ощущение, что я вынужден, как пленник, сидеть взаперти ровно до 18:00 (несмотря на то, что работа вся уже сделана).

В итоге каждый день с какого-то момента я просто.. сидел и читал книжки на рабочем месте :) После чего и был уволен. Те 4 месяца так и остались до сих пор всем моим стажем работы.

У меня не было идеи, чем заниматься, и не было денег (и решимости) для старта бизнеса. Я пробовал писать статьи, ещё какие-то занятия. Потом вспомнил, что в детстве любил рисовать, и стал фрилансером: рисовал иллюстрации, рекламную графику на заказ.

А дальше началось самое интересное... :)

My blog posts:

Why do I need to draw buttons manually?

2031-10-20
Why buttons need to be drawn manually. Web Designer Knowledge Base

Website Design Patterns

2030-10-20
Patterns in website design. Web Designer Knowledge Base

Adjustment method

2030-09-20
Tuning method. Web Designer Knowledge Base

TK FOR THE DEVELOPMENT OF THE CONSTRUCTION SITE

2030-04-20
TK FOR THE DEVELOPMENT OF THE CONSTRUCTION SITE

Web design icons

2029-10-20
Icons in web design. Web Designer Knowledge Base

Detuning method

2029-09-20
Detuning method. Knowledge Base for Website Designer

TK FOR THE DEVELOPMENT OF A SITE OF THE WEB STUDIO

2029-04-20
TK FOR THE DEVELOPMENT OF A SITE OF THE WEB STUDIO

Method: distributed copy paste

2028-09-20
Method: distributed copy paste. Web Designer Knowledge Base

TK FOR THE DEVELOPMENT OF THE COMPANY SITE

2028-04-20
TK FOR THE DEVELOPMENT OF THE COMPANY SITE

Are you adequate at all?

2027-10-20
Are you adequate at all ?. Knowledge base for web designer

TK FOR DEVELOPMENT OF ONLINE EQUIPMENT STORE

2027-04-20
TK FOR DEVELOPMENT OF ONLINE EQUIPMENT STORE

Why is she needed

2026-10-20
Why is it needed. Web Designer Knowledge Base

Building on content

2026-09-20
Based on the content. Web Designer Knowledge Base

Creative free then

2026-09-20
Creative free then. Web Designer Knowledge Base

TK FOR DEVELOPMENT OF ONLINE CLOTHING STORE

2026-04-20
TK FOR DEVELOPMENT OF ONLINE CLOTHING STORE

Color coding

2025-10-20
Color coding. Web Designer Knowledge Base

How to increase site conversion

2025-07-20
6 universal ways to increase website conversion or landing

Design issues: lots of text

2025-06-20
This situation arises when creating news portals, blogs or simply reference sites. There is a lot of text - not enough graphics: how can you make a website fun?

Site layout

2025-05-20
About how to use the "void" in the design of the site

TK FOR DESIGNING A WEB STUDIO SITE DESIGN

2025-04-20
TK FOR DESIGNING A WEB STUDIO SITE DESIGN

How to reduce website bounce rate

2025-03-20
Why the site has a lot of failures and how to reduce this indicator

alt The color palette for the site and the psychology of color

2025-02-20
The most detailed study on how the color palette of a site affects its effectiveness

Website Usability Tips

2025-02-20
10 simple tips to improve your site usability

Graphic rhyme in colors

2024-10-20
Graphic rhyme in colors. Web Designer Knowledge Base

Fu, creative!

2024-09-20
Fu, creative! Web Designer Knowledge Base

SMM for 5000 rubles

2024-07-20
Promotion on social networks for 5000 rubles. Is it possible to get a result for this money?

SMM promotion or SEO?

2024-04-20
Both SEO and social media promotion are important sales channels. Do I have to choose between them?

TK FOR DEVELOPMENT LAYOUT DESIGN

2024-04-20
TK FOR DEVELOPMENT LAYOUT DESIGN

Transfer work to customer

2023-09-20
Transfer work to the customer. Web Designer Knowledge Base

What should be the organization's website?

2023-06-20
In this article, we will consider the structure of a typical organization site and discuss how it should be and how much

TK FOR THE DEVELOPMENT OF THE SITE OF THE AUTOMOBILE STORE

2023-04-20
TK FOR THE DEVELOPMENT OF THE SITE OF THE AUTOMOBILE STORE

About the connection of mood and color

2022-10-20
About the connection of mood and color. Web Designer Knowledge Base

Quiz landing

2022-09-20
Quiz-landing, or landing page in a survey format - one of the trends in 2019-2020 in Internet marketing.

Wrapped dummy

2022-09-20
Dummy in a wrapper. Web Designer Knowledge Base

What happens to the internet

2022-09-20
What happens to the internet. Web Designer Knowledge Base

alt Book "Effective Design of Your Website"

2022-07-20
This book will help you better set tasks for performers, and most importantly - you will understand how to monitor and evaluate the results of their work.

TK FOR CREATION OF A SITE ONLINE STORE

2022-04-20
TK FOR CREATION OF A SITE ONLINE STORE

Simple typography techniques

2021-10-20
Simple typography techniques. Web Designer Knowledge Base

Design association levels

2021-09-20
Design is a way to simplify, visually display the message of the site owner for its visitors. In order to convey information and mood, different metaphors are used.

Why do I need a website?

2021-09-20
Why do I need a website? Web Designer Knowledge Base

alt What is material design style: a simple explanation

2021-04-20
The Material design style remains an incomprehensible and unknown object for most. We will figure out simple and understandable examples of what it is and how to use it.

TK FOR SITE DEVELOPMENT ONLINE STORE

2021-04-20
TK FOR SITE DEVELOPMENT ONLINE STORE

alt What should be the design of the site in 2020

2021-01-20
By 2020, web design trends have changed again. Are you surprised? We are not :)

Mood from antiqua and grotesque

2020-10-20
The mood from the antiqua and the grotesque. Web Designer Knowledge Base

TK TO CREATE A BEAUTY SALON SITE

2020-04-20
TK TO CREATE A BEAUTY SALON SITE

Graphic rhyme with logo

2019-10-20
Graphic rhyme with logo. Web Designer Knowledge Base

Where to go: Vkontakte or Facebook

2019-07-20
Mercedes or BMW? Vkontakte or Facebook? ... Briefly about what is the fundamental difference between these two social networks and how to choose a priority from them

Tik Tok - what kind of application is this?

2019-07-20
What is Ticktock and why do we need another social network

Igor Mann: how to work with clients (PRUV)

2019-05-20
Igor Mann on the PRUV customer service methodology

TK ON JEWELRY SITE DESIGN

2019-04-20
TK ON JEWELRY SITE DESIGN

What is style

2018-10-20
What is style. Web Designer Knowledge Base

What can I rent with Tik Tok?

2018-07-20
Some ideas on what to take for Ticktock

TK ON TELEPHONE SITE DESIGN

2018-04-20
TK ON TELEPHONE SITE DESIGN

Personal space

2017-10-20
Personal space. Web Designer Knowledge Base

Lead form on the site: examples of errors

2017-10-20
TOP 5 mistakes in application forms, because of which you lose leads

Igor Mann. How to stand out among competitors?

2017-05-20
Igor Mann on how to differ from competitors

Design Issues for a State-Owned Company

2017-04-20
Official websites of government agencies are distinguished by the fact that their design must comply with some accepted standards

TK TO CREATE A PERFUMERY SITE

2017-04-20
TK TO CREATE A PERFUMERY SITE

TK ON TELEPHONE SITE DESIGN

2017-04-20
TK ON TELEPHONE SITE DESIGN

Business Packaging Webinar

2016-11-20
How to make candy out of your brand? Understanding what business packaging is

If the grid fails

2016-10-20
If the grid does not work. Web Designer Knowledge Base

The principle of generalized contrast

2016-10-20
The principle of generalized contrast. Web Designer Knowledge Base

Method: composition check

2016-10-20
Method: checking the composition. Web Designer Knowledge Base

Igor Mann: How to hold effective meetings?

2016-05-20
Igor Mann on how to hold meetings profitably

TK FOR DESIGN OF THE SITE OF THE PAINT MANUFACTURER

2016-04-20
TK FOR DESIGN OF THE SITE OF THE PAINT MANUFACTURER

Grid and mood

2015-10-20
Grid and mood. Web Designer Knowledge Base

Igor Mann. What are the mistakes in setting goals?

2015-05-20
Igor Mann about the mistakes of a marketer in setting goals

SMM for business

2015-04-20
Regardless of the budget, SMM is important for both small businesses and large companies

TK TO CREATE A BUSINESS TRAINER SITE

2015-04-20
TK TO CREATE A BUSINESS TRAINER SITE

alt Web Design 2020, 2021: Major Mistakes

2015-01-20
People have a different idea about which web design is good and which is not. But how to understand what is right for you?

Usability - Examples of Errors

2014-11-20
TOP 10 killer usability shoals

Density rule

2014-10-20
Density rule. Web Designer Knowledge Base

TK for the development of the university website

2014-05-20
Terms of Reference (TOR) for the development of the university website

TK FOR THE DEVELOPMENT OF THE RESTAURANT SITE

2014-04-20
TK FOR THE DEVELOPMENT OF THE RESTAURANT SITE

Responsive Grid for Bootstrap

2013-05-20
If you are not yet designing for mobile phones, then the market will soon throw you on the reefs of unemployment.

Igor Mann: customer value for life

2013-05-20
Igor Mann about LTV (lifetime value)

How to open your marketing agency

2013-04-20
Where to start SMM for small business: 3 simple rules

TK FOR THE DEVELOPMENT OF A PERSONAL SITE

2013-04-20
TK FOR THE DEVELOPMENT OF A PERSONAL SITE

Website Designs in 2019, 2020

2012-11-20
Website Design 2019-2020: Main Trends

Going beyond speakers

2012-10-20
Going beyond the boundaries of the columns. Web Designer Knowledge Base

Igor Mann. What is AIDA

2012-05-20
Igor Mann on the Attention-Interest-Desire-Action concept

TK for the creation of a credit site

2012-04-20
TK to the site on loans

Features of promotion in social networks 2020

2012-01-20
What promotion methods work in 2020?

Work as a web designer in the studio

2011-11-20
Who and why we select in the agency

Why do I need a grid

2011-10-20
Why do I need a grid. Web Designer Knowledge Base

Graphic rhyme in web design

2011-06-20
Graphic rhyme is the easiest, most reliable and effective way to make website design stylish.

alt Design differences for b2b from b2c

2011-06-20
B2B and B2C visitors are different people. In B2B, this is a person who thinks for an entire company ...

Igor Mann: where to start building marketing

2011-05-20
Igor Mann on where to start marketing

TK for the creation of an online cosmetics store

2011-04-20
TK FOR DESIGN OF ILLUSTRATIONS

The first person in social networks. Interview

2011-03-20
Interview with Mikhail Kokosov for the journal "Media News in the Media Business"

Formula for website design layout grid

2011-02-20
When creating a responsive website design, you will have to calculate a 24-column grid under bootstrap for maximum resolution

alt Web Design Trends 2019, 2020

2011-01-20
By 2020, web design trends have changed again. Are you surprised? We are not :)

What does a web designer do?

2010-11-20
If you ask this question to the programmer, he will say: he looks at the monitor for a long time and does nothing :)

Prototype test

2010-10-20
Verification of the prototype. Web Designer Knowledge Base

TK FOR THE CREATION OF A SITE IN THE ENGLISH LANGUAGE

2010-05-20
TK FOR THE CREATION OF A SITE IN THE ENGLISH LANGUAGE

Igor Mann: the main task of marketing

2010-05-20
Igor Mann on the main task of marketing in any business

How to get recommendations in Tik Tok

2010-03-20
5 ways to get into recommendations in Tick Tok

What is web design?

2009-11-20
It turns out that many people have very different meanings in the concept of web design ...

Successive approximation method

2009-10-20
The method of successive approximations. Web Designer Knowledge Base

TK FOR THE CREATION OF A MEDICAL SITE

2009-05-20
TK FOR THE CREATION OF A MEDICAL SITE

TK FOR THE CREATION OF THE EDUCATIONAL SITE

2009-05-20
TK FOR THE CREATION OF THE EDUCATIONAL SITE

TK FOR DESIGN OF ILLUSTRATIONS FOR THE VILLAGE SITE

2009-04-20
TK FOR DESIGN OF ILLUSTRATIONS

How to make a website design

2008-11-20
How to design a site: yourself or with a designer?

Two main ways

2008-10-20
Two main ways. Web Designer Knowledge Base

TK FOR PRODUCT SITE DEVELOPMENT

2008-05-20
TK FOR PRODUCT SITE DEVELOPMENT

Terms of reference for the development of auto site

2008-04-20
An example of TK for the development of a car site

How to learn web design

2007-11-20
How to learn web design. What to study and where

KPI for SMM promotion

2007-07-20
Many people think that investing in SMM-promotion in social networks is "incomprehensible" and "blurred." What KPIs should I monitor in this case?

SEO Basic Course: Part 7

2007-07-20
Technical methods. Internal website optimization

TK FOR SITE DEVELOPMENT ONLINE STORE

2007-05-20
TK FOR SITE DEVELOPMENT ONLINE STORE

Terms of reference for the development of a car site

2007-04-20
An example of TK for the development of a car site

Prostitute pages

2006-10-20
Prostitute Pages. Web Designer Knowledge Base

SEO Basic Course: Part 6

2006-07-20
Buying links. That without which advancement is still impossible

Design studio in Moscow: features and rating of web design bureau

2006-04-20
How to choose the right team of experienced professionals with an excellent reputation

Landing design in 77 minutes

2005-11-20
Landing page design in 77 minutes. Web Designer Knowledge Base

Three types of people

2005-10-20
Three types of people. Web Designer Knowledge Base

Emotional and logical thinking

2005-10-20
Emotional and logical thinking. Web Designer Knowledge Base

SEO Basic Course: Part 5

2005-07-20
SEO text optimization. We display site pages in TOP

Photoshop tutorial

2004-11-20
A selection of lessons on Photoshop. Web Designer Knowledge Base

Mirror principle

2004-10-20
The principle of the mirror. Web Designer Knowledge Base

How to increase site conversion? 10 ways

2004-07-20
If your site has a lot of traffic but few conversions, you need to determine the reason

SEO Basic Course: Part 4

2004-07-20
Snippet optimization. How to be cooler than others on the search results page

New Facebook Targeting Rules

2004-07-20
New to Facebook target: firsthand

Why promote Tik Tok

2004-05-20
Does it make sense to advance in this social network?

TK ON SITE EDITION AND TRANSFER

2004-05-20
TK ON SITE EDITION AND TRANSFER

SMM for start-ups in 2020

2004-02-20
5 tips for those who want to take the first steps to advance their business on social networks

When it's boring

2003-11-20
When it's boring. Web Designer Knowledge Base

Communication site with a visitor

2003-10-20
Communication site with the visitor. Web Designer Knowledge Base

Basic SMM Course: Part 3

2003-08-20
How to advertise with bloggers and not go broke

New instagram ad format

2003-08-20
A new format for the interaction of brands and influencers in Insta

SEO Basic Course: Part 3

2003-07-20
Relink map. How to make a system from your site

TK ON PORTAL EDITION

2003-05-20
TK ON PORTAL EDITION

Icon Association Levels

2002-11-20
Levels of associations in the icons. Web Designer Knowledge Base

Nano-ero-cat

2002-10-20
Nano-Ero-Cat. Web Designer Knowledge Base

Basic SMM Course: Part 2

2002-08-20
Content plan. What to publish on social networks

SEO Basic Course: Part 2

2002-07-20
The collection of the semantic core. How to find your key phrases

TK ON THE EDITION OF THE AIRLINE TICKET SITE

2002-05-20
TK ON THE EDITION OF THE AIRLINE TICKET SITE

Good button rules

2001-11-20
The rules of a good button. Web Designer Knowledge Base

Method: in an emergency

2001-10-20
Method: in emergency situations. Web Designer Knowledge Base

Full Yandex.Direct setup from scratch: video tutorial

2001-09-20
Two-hour hands-on video tutorial with a full setting of contextual advertising in Yandex from scratch

Basic SMM Course: Part 1

2001-08-20
Social Media Promotion Strategy

10 Ways to Combat Reducing Organic Reach on Social Media

2001-08-20
Details on how to increase views of posts on Facebook, Vkontakte and Insta

Basic SEO Course: Part 1

2001-07-20
The principles of the search engines. A capacious story about how search engine promotion sites are arranged.

The impact of usability on site SEO

2001-06-20
Every couple of days, search engines update their algorithms, and marketers come up with new recommendations .. Is there at least something eternal in SEO?

TOR FOR THE DEVELOPMENT OF A LEGAL SITE

2001-05-20
TOR FOR THE DEVELOPMENT OF A LEGAL SITE

Trends of SMM promotion in 2019 and 2020

2001-02-20
10 sustainable SMM trends in 2020

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