Dummy in a wrapper. Web Designer Knowledge Base
Many designers still think that design makes sense on its own. Such designers are gradually losing customers and losing money. Why?
It's simple - their work does not bring future income to the customer. Because it does not solve his problem. Design makes sense only in a tight connection with the information that it should convey to the consumer, and nothing else!
And my opinion is that in this bunch of information is the main role, and not the site design itself - yes, yes, no matter how sad it is for you and me, friends. Although ... if you look, it can be turned to our advantage. And I will tell you how.
This is more true for those who order the development of the site , but the designers themselves should remember this: no design, no beautiful a wrapper will not help that which has no valuable content.