Updates to Yandex Direct

Updates to Yandex Direct

Another method of increasing the clickability of ads on Yandex search. When does it work and how to apply?
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Julia Digital marketer


Printed 2024-11-20

Another method of increasing the clickability of ads on Yandex search. When does it work and how to apply? 

How do refinements work


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What an ad with clarifications looks like: the part of the UTP that did not fit in the header and text of the ad is now shown in the clarifications


  • On the search, refinements are shown only in the first position in the special placement
  • Unlike quick links, they are not clickable
  • Refinements allow you to convey more information to the user
  • Refinements are good to use in search campaigns, in toryh rates are sufficient to show on the first position. This will increase the CTR: the ad itself will become larger, and if you clarify important facts and advantages, it will be an additional incentive to click on your ad specifically. 


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    Updates are stored in a separate database of the advertising account, and you can conveniently add them by choosing in the interface when editing an ad or working with XLS files



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