Workflow and details
One of the directions when creating drafts - associations with coats, hangers, delivery, precedence.
At first, calligraphy became the main option. The name of a hand-drawn company without the use of ready-made fonts is a good way to emphasize exclusivity.
First sketches of calligraphy (lettering): write the name "by hand" until you like it, and then we verify all distances and angles.
The calligraphic version was almost finalized, but ... The customer decides to radically change direction :(
< p> We are trying to do something with the abbreviation of the name PokupkaLux. The name is familiar to many regular customers, so the client had a desire to start from him.
Accepted version of the logo (vertical version, inversion).
Corporate identity for press-wall and other applications.
A branded check book with a check inside is a great and inexpensive way to increase retention, LTV and recognition.
Corporate font ShoppingLuxury, Russian-language spelling and parameters of the text part of the logo.