Illumina Creative project: Outerwear Shop Logo

Project specialities:

We tried different variations of the logo, for example, associations with the coat. As a result, we chose the most solid option - it's just the name of the company and the letters PL

Xenia WEB designer
  • Expectations
  • Reality

Premium and elegance

Created by thin lines and serifs



The logo is great for metal



Second version of the logo: calligraphic inscription

Workflow and details

One of the directions when creating drafts - associations with coats, hangers, delivery, precedence.

At first, calligraphy became the main option. The name of a hand-drawn company without the use of ready-made fonts is a good way to emphasize exclusivity.

First sketches of calligraphy (lettering): write the name "by hand" until you like it, and then we verify all distances and angles.

The calligraphic version was almost finalized, but ... The customer decides to radically change direction :(

< p> We are trying to do something with the abbreviation of the name PokupkaLux. The name is familiar to many regular customers, so the client had a desire to start from him.

Accepted version of the logo (vertical version, inversion).

Corporate identity for press-wall and other applications.

A branded check book with a check inside is a great and inexpensive way to increase retention, LTV and recognition.

Corporate font ShoppingLuxury, Russian-language spelling and parameters of the text part of the logo.

Part I: Shopping Online Store

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«When I look at the profile of the instagrams you created, everything turns out very high quality, and the information magazine is not stuck with itself and we print our work. Posts are getting more sophisticated and more refined, thanks! »
Ruslana Ilyinskaya (General Director of Ilyinskaya Architectural Studio LLC).
«The locations are drawn exactly as needed, I have no comments at all! »
Ekaterina Ryazanova (Special Project Manager (SUP Media)).