Workflow and details
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One of the directions when creating drafts - associations with coats, hangers, delivery, precedence.
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At first, calligraphy became the main option. The name of a hand-drawn company without the use of ready-made fonts is a good way to emphasize exclusivity.
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First sketches of calligraphy (lettering): write the name "by hand" until you like it, and then we verify all distances and angles.
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The calligraphic version was almost finalized, but ... The customer decides to radically change direction :(
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< p> We are trying to do something with the abbreviation of the name PokupkaLux. The name is familiar to many regular customers, so the client had a desire to start from him.
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Accepted version of the logo (vertical version, inversion).
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Corporate identity for press-wall and other applications.
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A branded check book with a check inside is a great and inexpensive way to increase retention, LTV and recognition.
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Corporate font ShoppingLuxury, Russian-language spelling and parameters of the text part of the logo.