Site Selection in YAN

Site Selection in YAN

Sometimes it happens that traffic with YAN is of poor quality: many failures, few applications. How to be
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Julia Digital marketer


Printed 2025-01-20

Yandex Advertising Network (YAN) is a powerful tool for generating traffic. But sometimes it happens that this traffic turns out to be of poor quality: many failures, few applications. How to be 

Filtering YAN sites


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Report in Yandex.Metrica on traffic from YAN sites. It can be seen that the most effective platform is the sections of Yandex itself (green color). Avito (blue) has the same number of clicks as zen.yandex.ru (lilac); at the same time, although there are more rejections with Avito, more requests came from him


If, according to the Metrica data, it is clear that some sites are inefficient (that is, they have collected sufficient statistics, they spent a significant part of the budget, but did not bring applications), then they should be disconnected. Often these are sites like wi-fi.ru or mobile versions of sites (m.avito.ru) - from such sites, clicks on ads turn out to be random at all: the user touched the advertisement with a finger on the touchscreen and got to your site. 


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Section "Site statistics" in the Yandex.Direct interface. By comparing CTR across sites, you can understand where a more interested audience lives



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