What is Direct on Instagram and why is it needed

What is Direct on Instagram and why is it needed

What is Direct on Instagram? For some, the word "Direct" means a Yandex advertising platform, and sometimes confusion
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Julia Digital marketer


Printed 2011-01-20

What is Direct on Instagram? For some, the word “Direct” means Yandex's advertising platform, and sometimes there's confusion: the personal messaging system inside Instagram is also called that. 



Instagram originally emerged as a social network with the simplest functions and interface. Private messages (Direct) in it are also arranged easier than, for example, Vkontakte or Facebook. There is no message forwarding function, the ability to attach photos and videos is limited. 

How to use Yandex.Direct

  • To communicate with subscribers
  • Yandex.Direct receives answers to Stories
  • for automatic messages to new subscribers
  • In Yandex.Direct you can share a link to someone's post or account

Otherwise, Yandex.Direct differs little from other personal messaging systems: this is a way to transfer communication with an individual subscriber to a private channel. 

Often online stores that use Instagram as a sales platform prefer not to indicate product prices in posts. Instead, they write a standard phrase: cost - in Direct! 

We do not support this tradition, except in rare cases when it is really undesirable to name a price or it depends on many conditions. Calling to write to Direct is a great way to increase engagement (ER, Engagement Rate). But it's better if the request is in essence :)

What should not be done

  • Do not spam in Direct. A collaboration that started with spam rarely benefits. 
  • Don't get angry if you aren't answered. Especially if it is a beautiful girl with thousands of subscribers :)
  • Do not get angry if your message is not read. Many have private messages in Yandex.Direct closed

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