Details for the most curious
Website of the service for creating mobile applications for restaurants Appcafe offers owners and managers of cafes and restaurants of any level the opportunity to get their own mobile application, with free development and a small monthly fee. Illumina Creative did:
- Design for a printed presentation ;
- The marketing structure of the main page in the landing format ;
- Responsive website design and layout;
- Integration with the management system;
- Semantic site map and preparation for SEO-promotion;
- Advertising campaign in Yandex.Direct and YAN.
The first screen of your personal account: we select one of the design schemes for the application, download the restaurant logo and enter the name.
In the user s personal area, he encounters friendly training tips.
Functionality for adding to the menu. A client fills me in his restaurant or cafe, and the system automatically creates a database for his mobile application.
Infographics and diagram of the service.
We drew the selling design of the main page in the Landing Page format. The site was originally planned to be single-page, but following the results of two months of promotion in Yandex. The directorate decided to redesign the site into multi-page.
We drew a prototype of the new version of the site with extended internal structure.
Measurements of conversion rates and indirect parameters showed that the conversion of a multi-page site was better than on the landing page. Interestingly, the quality of leads has also increased! 
And we also prepared print presentation and a set of marketing materials for the project.
