How we captured the output
Concentration of backlinks from all over the deep structure of the site helped reliably bring to TOP1 the most conversion "hot" requests
For better navigation, we made a large hamburger menu: it became more convenient to use the site, behavioral factors improved (it is especially important for ranking in Yandex).
The semantic core was neatly distributed across all pages of the site with given their frequency. Not forgotten and informational topic queries.
Often, hot requests gave me a lot of traffic from Yandex. Subject traffic played a secondary role.
Due to the wide advertising campaign, vital delusional requests are included TOP 3 traffic.