Illumina Creative project: Search engine optimization of HoReCa website

Search engine optimization of HoReCa website.


Project specialities:

We have relied on information content. Transactional requests pulled by themselves

Julia SEO marketer
  • Expectations
  • Reality

Traffic growth

Over 4 months they have radically increased content and increased site visibility



Created a broad semantic relinked card

How we captured the output

Concentration of backlinks from all over the deep structure of the site helped reliably bring to TOP1 the most conversion "hot" requests

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For better navigation, we made a large hamburger menu: it became more convenient to use the site, behavioral factors improved (it is especially important for ranking in Yandex).

The semantic core was neatly distributed across all pages of the site with given their frequency. Not forgotten and informational topic queries.

Often, hot requests gave me a lot of traffic from Yandex. Subject traffic played a secondary role.

Due to the wide advertising campaign, vital delusional requests are included TOP 3 traffic.

Part I: mobile app builder site

Part II: Contextual Advertising for AppCafe

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Our services

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«All 4 variants of the RestoRus logo really liked. We hardly agreed with the general one which one to choose :) »
Vadim Zuykov (CEO of NTA Event Media Group).
«We started with the usual Landing + Yandex.Direct set, but in the end we switched to the format of a large site. Contextual advertising began to work better! »
Alex (AppCafe, CEO).