How we captured the output
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Concentration of backlinks from all over the deep structure of the site helped reliably bring to TOP1 the most conversion "hot" requests
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For better navigation, we made a large hamburger menu: it became more convenient to use the site, behavioral factors improved (it is especially important for ranking in Yandex).
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The semantic core was neatly distributed across all pages of the site with given their frequency. Not forgotten and informational topic queries.
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Often, hot requests gave me a lot of traffic from Yandex. Subject traffic played a secondary role.
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Due to the wide advertising campaign, vital delusional requests are included TOP 3 traffic.